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new beauty gestures
K beauty hit shelves faster than ever
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Consisting of 7 SKUs to generate in-store animation with a limited collection for summer and to answer the demand for multimasking at an affordable price point to attract millennials.
Fast Beauty Retailing and Kruidvat team looked across the categories to find white space for product ideas.
Kruidvat team provided the designs and all marketing including the brand Web site and Instagram, Fast Beauty Retailing brought the idea to life handling all formula creation, packaging and manufacturing.
Products are made in South Korea, sold in 1 200 stores with a price from €1.90 to €2.95.
We create thoughtful products and bold strategies for mass, drug and specialty retailers that deliver on the needs of today’s consumer. We are obsessed of innovation, agility, product safety, regulatory compliance and customer satisfaction.
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